Recently Blizzard announced that Soldier 76 in Overwatch was gay, as part of their big push to be all progressive and whatnot. However, a former employee who recently went public with the harassment they were getting at work decided to squash this idea that Blizzard cares about inclusivity pretty hard. The post they wrote was pretty interesting, for those who think that Blizzard is adding themselves to the list of companies that they believe care about the LGBT community or any minority community. As for me, I wasn’t surprised at all. It seems that Blizzard says one thing, then does another. For some, the revelation was shocking (assuming what the ex-employee said is true). Not for me. This all made perfect sense.
I have talked, at length, about the fact that companies like Disney are nothing but shilling to make money. They put out info that they believe will get them social justice points because that’s mainstream, and Disney is all about pandering to the mainstream. However, when you look at all their black and other minority characters, you can’t help but notice something – that the LGBT community is not represented at all. Not even a little. Strange, right? I mean, Disney will preach on and on and on about how they want to promote diversity. Wasn’t Finn supposed to be the first gay character in a Star Wars movie? Well, that died and got replaced with him sucking face with a fat Asian chick. Fat-ish, anyway. Why did it get replaced? For the same reason that Disney is full of shit – China.
China has one rule in American cinema that gets shown there – no ghosts, no gays. The LGBT community does NOT make an appearance in the movies that go across the pond to an audience that is eclipsing the American one. As streaming gets bigger and bigger here, that eclipse is only going to get larger. And as Hollywood and the major corporations only care about making money, they won’t let that market slip away, regardless of how many people bitch and moan. So all you #GiveElsaAGirlfriend and #GiveCaptainAmericaABoyfriend people, you’re fucked. Because Disney doesn’t care about you. Hashtags be damned, you don’t mean shit to them. They will swear up and down that you and yours are so important to them, but you are just a dollar sign to them.
So, when I hear that Blizzard is equally full of shit, saying one thing and then doing another, I am not surprised. After all, this social justice stuff is just as much of a dollar sign to them, and since social justice stuff is the mainstream view right now, and Activision is their new overlord, they can’t afford to not do whatever they think the mainstream wants. Ham-fisted pro-LGBT characters? Sure, why not? Even if it’s just another Dumbledore being gay or Lando being pan, talked about but never seen in the actual films (or books in the former example) Never gonna be in the game, but it’s out there for the brownie points.
To all you social justice types who are so pleased about Blizzard making some rando character gay, or inclusion in Disney films, keep this in mind – the SECOND that the public at large is tired of all this social justice stuff (and make no bones about it, that day is coming), they are going to sell all this inclusion nonsense up the river just like Joel did to humanity in The Last of Us. They care about your money, nothing else.
Until next time, a quote,
“But the chart says…!” – Rob Walker