Bad PR 111: Anita Sarkeesian, Sargon of Akkad, and “Garbage Humans”

As anyone will tell you in the world of entertainment, all it takes to ruin a spotless image is one bad comment.  Ask Michael Richards or Gilbert Gottfried what that’s like.  Do I think that’s fair?  Not at all.  In Richards case, his biggest issue was that he could never let it go.  People would have forgiven him if he could have stopped bringing it up all the time.  He let his bad choice of words ruin his career forever.  Gottfried took the smarter approach – lay low and just let the buzz blow over.  Now he’s alright.  But some people who do something stupid have a bad habit of just digging themselves a REALLY deep hole.

Let’s look at Hillary Clinton and Kathy Griffin.  Both of these people are women who decided to be very stupid with their language, and rather than shut up and lay low for the worst to blow over, they just kept piling on and on.  In Kathy Griffin’s case, she hired a lawyer to be a mouthpiece for her butthurt instead of just taking the licks like an adult and walking away from what happened.  Hillary Clinton is arguably worse.  After blaming literally everyone for her failure except taking even the slightest smidgen of personal responsibility (she learned it from SJWs), she then blamed the DNC.  You know, the people who rigged the primary for her and openly said they have no compunction about doing it again.  Women that the left cheers for have a bad habit of not knowing when the shut up and let the damage blow over.

Which brings us to Anita Sarkeesian.  At VidCon yesterday, there was a panel where Anita Sarkeesian was speaking.  A ton of the anti-SJW crowd went and sat front and center, wanting to actually get to see her human side.  To be clear, they weren’t heckling her, they weren’t taunting and jeering at her.  By all accounts, they were respectful as could be there.  One of these people was Sargon of Akkad.  When Anita eyeballed him, she decided to put her own foot in her mouth.

This may just be the most unprofessional thing she’s ever done.  Which is genuinely surprising, to me.  It’s pretty clear that Anita is calculating.  Everything she does is part of maintaining a narrative of her victimhood and how she needs everyone to come to her defense.  I’ve long maintained that she is a con artist, and that hasn’t changed.  My first thought when I see stuff like this is – we’ve finally seen a human moment with Anita Sarkeesian.  People went to that panel in the hopes of seeing her be human, and that’s what they got.  For a brief moment, the human side of one of the most profitable online con artists came out.

But here is where my PR education comes into play.  What happens next?  What will Anita do?  I honestly don’t know.  Already the fans of hers have gone after Sargon and he has publicly called for the people hosting the Con to ban her from the cyberbullying panel that she will be a part of.  There’s no way she will be banned.  Of course not.  If Hank and John Green actually did that then they have would have the SJW tirade so far up their ass that it would never stop.  Anita and her cohorts have already shown that they can orchestrate a harassment campaign at a moment’s notice.  Like how Zoe Quinn went after Candace Owens using her friends and sock accounts.

So the question becomes – what will you do next, Anita?  You’re going to be back on stage, and Sargon has already said he will be there.  In fact, you can guarantee that the rest of the anti-SJW chums will be there.  I’m sure they’ll be respectful, as was the case yesterday.  Will you lose your cool again?  Will you use this as another opportunity to smear?  What will you do?

I am genuinely curious to see what happens next.  Because there are a couple of options here.  First, the smart option – play it down and just stick to the message.  Or even better – skip the panel and quietly walk away from this.  Let the Internet firestorm die down while your white knights do the fighting for you.  It’s what she’s done before.  The second option is the double-down option.  Where she goes on that stage and then says that she is totally blameless and it is everyone else’s fault.  Then it becomes a savage war of online videos where the white knights and the detractors blitz and the Internet loses its collective shit.

The thing is, Anita, this doesn’t make you look good.  There are a TON of videos where people show video footage from the event where you are spouting at someone who didn’t do anything to you.  He wasn’t heckling you.  The audience wasn’t attacking you.  You hijacked the panel and used it as a platform to attack Sargon as soon as you saw him in the audience.  From a PR standpoint this makes you look like a vindictive cunt.  You had to make a panel about being a woman online and promoting female content creators about you and how mad you are.  It was a genuine human moment, in all the wrong ways.

I just don’t get why someone who has been so careful about the narrative and the usage of a platform only when she approves to do something like this.  Some people have said this was a calculated move, and I don’t think so.  There’s no good angle here.  It’s too easy to show that Sargon wasn’t doing anything to her, and that the panel wasn’t being harassed. Naturally, her white knights will paint is as just that.  They’ll say the panel was being so horribly abused by all those EVIL anti-SJW YouTubers.  But there is video evidence that that wasn’t happening.  Only after Anita started running her mouth did the crowd get rowdy.  That’s understandable.  So this wasn’t calculated.

Perhaps all of the stress is really getting to her.  That’s natural.  See, when the SJWs go out into the real world, where their viewpoints can be challenged, they crack pretty fast.  Anytime they are at a platform where the narrative isn’t tightly controlled, they lose their ability to keep the focus only where they want it to be.  It’s why watching a debate between Brianna Wu and her opponent in the congressional election she is now a part of would be funny as fuck.  For Sarkeesian, being in an environment where she can take criticism and actually have to answer legitimate questions probably scares the shit out of her.  Sargon even said later on he just wanted to talk to her, which she blew off.  But I bet the thought of having to answer real questions from people who won’t accept pithy answers is the most frightening thing in the world.

Maybe that’s where the calculus of this comes from.  Instead of having to answer questions, she creates a firestorm so she can just not have to.  I bet that’s what will happen at the cyberbullying panel, because it’s a virtual guarantee that the audience will have legit questions for her there too.

The PR lesson is this – this was a bad move.  A very, very bad move.  Whether this was her human side coming out, or desperation coming into play, Anita has done real damage to her image.  This isn’t going to go away.  Just like the video where she says that she isn’t a gamer and doesn’t like video games, now this video will haunt her where she called a detractor sitting politely in the audience a shit-head and a “garbage human.”  Will she recover?  That is what honestly interests me.  Because I have seen Anita’s abilities as a con artist to be kind of inspiring.  I can’t wait to see what she does next.

Until next time, a quote,

“Education is the ability to listen to almost anything without losing your temper or your self-confidence.” – Robert Frost

Peace out,

Maverick

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