After all of the stupid drama that was trumped-up from people who choose to take the people who said, “this looks really stupid” at the original trailer and elevating it to a full-on culture war, the film has finally been released. And the verdict? It’s okay. It’s not good. It’s not bad. It’s just…okay. It is a film that will be forgotten in a month or two. Another boring reboot to put on the pile of boring reboots that nobody watched.. If only that were where it ended. If only the drama hadn’t been what it became. However, this film has turned into a place where feminism pop culture went to die. It was a hill that they believe they held from the evil trolls who just hate women. Instead, it was a hill that served no purpose for any larger military campaign, and they held it for nothing. I still remember that article that said, “please let it be good. Please just let it be passably good.” If only that writer could see where we are now.
So, what can learn from all this? What important lesson can we take away. Here’s one – don’t market a film based on bad perception. I am desperately hoping that Sony learned their lesson from this. Turns out, the Anita Sarkeesian tactic of marketing doesn’t work for a film that you want to turn into a franchise. Who knew? Oh, right, everyone who has cultural perspective. We know that the reality is that these people don’t actually want to watch these kinds of movies. Just like the feminists who claim to want to make gaming more inclusive, and then we find out that they don’t actually play games. Like when their hero and savior pimps a game that is a financial train-wreck, and it is still a financial train-wreck. When a YouTuber with hundreds of thousands of subs recommends a game, you’d expect the sales of that game to increase. I know for a fact that if Angry Joe or Total Biscuit told me about a game that was good, I’d look into it. PewDIEPie doesn’t sing a game’s praises only for nothing to happen.
I learned about marketing. It was my focus in college. Public relations is an art. When you are marketing a movie, you want the marketing to be positive. You want to give people a good feeling about seeing the movie. Since people already didn’t want to see the new Ghostbusters, Sony had their work cut out for them. Instead, they decided that they were going to make it about the hate the film was receiving, and pretend that this was a good marketing strategy. Except it wasn’t. Because when you tell people, “go see this movie because people hate it!” that leads people to start asking questions. Such as, “why do people hate it?” or “why should I see a movie that no one likes?” There’s a lesson to take from Inception – positive emotions trump negative, every time. Sony chose to make all the marketing about the negatives, and their shitty sales reflect this.
We can also learn that the press needs to stop virtue signaling for movies. It has atom-bombed all sorts of things, and Hollywood needs to learn to reign these people in. Though, maybe they don’t have to. The Mary Sue is doing so poorly, financially, that they are asking people to subscribe and pay them $5 a month to read their click-bait crap. Watch as that doesn’t work out for them. Still, Hollywood needs to tell the SJW part of their tabloid news to cool off. The entire industry is looking bad when you have films as mediocre as this become a hill for their “revolution” to die on. Meanwhile, we have a movie coming out in August that has an amazing female character that everyone is stoked to see – Suicide Squad. People haven’t been able to sing the new Harley Quinn’s praises enough. She is clearly going to steal the show, along with Leto’s Joker. Oh, but she is sexy, so feminists don’t like her. Isn’t it ironic how these people are all for female empowerment, until she’s someone who isn’t ashamed of her body? That’s interesting.
Oh, and there is also the fact that we need to accept that Paul Feig and his hatred of men needs to stay away from mainstream movies. So many critics have, quite rightly, pointed out that this film’s negative view of men is more than a little distracting. But I guess Feig wasn’t alone in this. The main producer of this movie is also a man-hater who has made no secret of her disdain. These two’s hatred culminated in a vision that made every single male character as ugly a stereotype as possible. We also get to have Bill Murray get killed. Because fuck the fans of him in the original film. Though, from what I understand, he didn’t even want to be in this movie. Sony had to put SO much pressure on him to show up. Telling about how much he respected this production. Can you blame him?
But the biggest thing we should take away is – stop making these stupid fucking reboots! They suck! They all suck! Without exception! They are all terrible! The Red Dawn reboot? Sucked. The Conan the Barbarian reboot? Sucked. The Evil Dead reboot? Sucked. Not one of these films has been good. It’s all crap, and it needs to stop. This film is clearly doing so poorly that the chances that a sequel is going to be made are pretty much non-existent. Good! Let this end here. It can only go downhill.
The truth is that this film would have been better served it it had been worse. I know that sounds odd, but if this movie had been outright terrible, at least it would get a cult following for being so bad that it’s good. Instead, this “girl power” movie will be forgotten because they got a mediocre director who has the biggest chip on his shoulder that I’ve ever seen to make a reboot that not one person asked for. Not one. They can blame all the trolls and “haters” until they’re blue in the face, but this isn’t on us. It’s on you. Congrats. Your empowering movie sucked. Take from this knowledge what you will.
Until next time, a quote,
“Are you happy now?!” – Joker, Batman: Arkham City