Having seen all the posts that have followed Channel Awesome’s video (linked here) about copyright abuse on YouTube, there are some things that have become abundantly clear to me. The first is that nothing is going to change until the voices for change get so loud that the massively-powerful corporation that now owns YouTube is forced to listen. They are currently very happy to just sit back and close their ears to the problem, because they don’t want to risk their bottom line. And after all, who is going to bring in more money? The content creators, or the big corporations who can sue them? Google is a major corporation that is pretty much evil too, so they side with their own. It’s like cops. They always look out for themselves.
I have been experiencing this problem as well. I have practically no subs on YouTube. I have 22 people who watch my content, and I get shit for views. I’m nobody. It has taken me forever to build a sub base on here, and this is the written word. I am in a market now where the things that make channels has changed. I don’t have the production capabilities to keep pace with the big channels, but even that doesn’t guarantee a following. It’s an ugly time to be a growing channel. Uglier still since the major corporations can take your money away at a moment’s notice. I occasionally post clips from games. Not long plays or anything like that. Just clips. I did a series covering the growth of the relationship of Chloe and Max in Life is Strange. But because some of those clips have licensed music in them, the moment the were uploaded, I had a content ID flag, where the potential money from those videos has been taken away. I haven’t challenged those. I mean, what’s the point? Besides the fact that I get shit for views, there’s no money coming in. So yeah.
All of what is happening lately and the amount of voices that are speaking out is telling me that YouTube does not give two shits about what is happening with their content creators. They will enable the behavior of major corporations that want to abuse the system, but they will totally look the other way when it comes to the people who helped make them the powerhouse that they are. Doug Walker originally started his own channel because he wanted to get away from the abusive practices of YouTube. But now he’s been forced back on there due to how overwhelmingly powerful they are. This site has a monopoly on online videos. Which makes the fact that they clearly don’t give two shits about the people who produce content for them all the more disturbing.
As Doug Walker pointed out in an earlier video (linked here), with all this copyright nonsense being brought before YouTube, there is never a human being involved in ANY of it. It’s always a system. There is no public input from YouTube or Google about any of them. It took Doug mobilizing his base to yell to get them to change the strikes on his account. What kind of chance do you think someone like me has to get my video monetization back? None. YouTube is clearly apathetic to the problems with copyright abuse. This is a problem. It shouldn’t have to take screaming fans giving them the finger to get them to sort out their shit.
But what can be done? That’s the big mystery. A lot of people are talking about it. Liberal Viewer had a rather interesting perspective. Given that he is a lawyer, his ideas may be the most plausible to enact in order to combat this abuse.
There does need to be something done. The Internet is not a forgiving place. YouTube has a monopoly now, but the reality is that people on the Internet are always looking for a way to do things better. It’s only a matter of time until someone comes along and finds a way to do this sort of shit better. That should frighten YouTube. But again, their utter lack of communication tells me that the people on the top either don’t know, don’t care, or simple think that all of this is a non-issue. Regardless of which it is, the result will hurt them. Just look at what’s happening with Twitter. Their stock is in the toilet, due to the bad decisions they are making lately.
Mundane Matt has started a movement to bring the content creators together, to combat YouTube’s bullshit. His latest update is very uplifting (linked here). It shows that the YouTube community can band together. And maybe, just maybe, if we can make all our voices heard, things can happen. Googles needs to start paying attention. There needs to be some repercussions for the people abusing copyright. Because all it takes is the next pioneer to come forward and tell the people of YouTube that they can do it better. Then there will be a run on that site. Just look at what happened to Twitter and The Fine Bros. You’ve been warned, Google.
Until next time, a quote,
“First they ignore you. Then they laugh at you. Then they fight you. Then you win.” – Mahatma Gandhi