For anyone who isn’t following, Disney just did a massive dump of upcoming Marvel films that they are planning. Some of them look amazing. Some of them are intriguing. Others have us wondering – who asked for this? And it has got me and me thinking about something – this is getting to be a little much. What’s more, I know why. See, DC decided to do a dump of their future projects as well. But Disney isn’t stupid. They know that they have the upper hand in all this, so they decided to put ALL their cards on the table. Here’s a list of what’s coming, in case you didn’t know.
Avengers: Age of Ultron (we all already knew about that one)
Captain America: Civil War (this is only one movie? I remember this plot being longer)
Doctor Strange (I’ll admit, I am stoked for this one)
Thor: Ragnarok (couldn’t care less)
Black Panther (How is this guy getting his own movie? He wasn’t that dynamic of a comic book character)
Captain Marvel (barely know who that is)
Inhumans (don’t know who that is)
Guardians of the Galaxy 2 (looking forward to this)
Avengers: Infinity War Part 1
Avengers: Infinity War Part 2 (why is the Civil War only getting one movie?!)
Meanwhile, Twentieth Century Fox has announced a reboot of the Fantastic Four movies, which I couldn’t care less about, and Sony has announced The Amazing Spider-Man 3, with two spin-off films planned – Venom, The Sinister Six. Oh, right, and there is X-Men: Apocalypse, which I admit to being intrigued by. And a Deadpool film, that they have decided to make PG-13 and family friendly. Fuckers.
That’s a lot of movies, and all of these are slated to come out before 2020. Now, when you add all the Marvel movies that have come out since 2010, this cinematic universe is getting pretty fucking big. I mean, big to the point that it is unmanageable. We are being drowned in these things! And if you don’t watch one of them, like I mean to not watch another Thor movie, or Ant-Man, then you risk being lost, because you won’t know how that ties in to the universe at large. What’s more, it’s getting WAY too many characters to keep track of. That’s a problem that this universe and actual comics have in common. Go figure. I mean, if you look at the next Avengers film, they have such a large cast that it’s almost like Ultron is going to be played down in his own movie. Which would be a crying shame, since they have one of my favorite actors doing the voice – James Spader.
For some people, all these comic book movies are just tops. They say, “fuck yeah! Bring me even more!” Guess what, those are the super-nerds who have comics all over their room. For the average filmgoer, who likes some of these buy doesn’t care about others, this is getting to be a little much, don’t ya think? Playing to comic book nerds isn’t as big a market as Disney thinks. I didn’t even talk about the TV shows that are also coming, based in the same universe.
Anyone who has taken a marketing class knows of a concept that can really drag one’s business down. It’s called “market saturation.” That’s when you have so much of something that it becomes so plentiful that the demand no longer exists. What we’re looking at here is a classic example. They are drowning this market in Marvel movies. Why? Because it’s popular! But here’s the problem – this is a fad. For comic book lovers, I may have just spoke heresy, but the truth is that the love of these movies is a fad. It’s big now, but after a time, it’ll just fade away. So few people will remember more than half of these movies, once it’s done. And over-saturating the market is the biggest step to getting us there.
I like Marvel. For real, I do. Marvel has some of the coolest heroes. A neat point of irony – DC has the best villains. How’s that for irony? But the truth is that this can’t last forever. Eventually, people will move on. But, just like everything that Disney gets their claws into, they will make sure to bleed EVERY single dime they can out of this brand before it does. Personally, I have a gut feeling that they have even timed this out. They know that by the time the Infinity War plays out, this market will have played out. And they will have moved on to Star Wars. That’s how Disney does. They are REALLY fucking evil.
Disagree if you will, but you gotta admit, I have a point.
Until next time, a quote,
“The game ain’t about that no more. It’s about product. Yeah. We got the best goddamn product so we gonna sell no matter where we are, right? Product, motherfuckers. Product.” -Stringer Bell, The Wire